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Pricing

Fair pricing, no setup fees or commitment

Start today with a free 30-day trial, no credit card required.

Curious how our AI agent answers? Message us on WhatsApp and try it

30 days free, no credit card required
No setup fees, no commitment
Offer

Twelve months free for the first ten companies

Use Growth for twelve months without paying a subscription. We're looking for ten companies that will actually use it and tell us honestly what to improve.

  • Twelve months of Growth free, normally €199 a month.
  • Then €99 a month, for good. That's half price.
  • In return: your company name as a reference, a quote we can use, and occasional feedback.
  • Message costs are billed by Meta, separate from your subscription.

One flat price, no markup on your Meta message costs. Try it free for 30 days, no credit card required.

Starter
€ 66/ mo
€ 790 per year · cancel before renewal

For solo businesses and small teams just getting started with WhatsApp.

  • AI agent and assistant
  • Up to 1,000 contacts
  • 1 WhatsApp Business number
  • Shared inbox for 2 users
  • All automations
  • Newsletters and broadcasts
  • Review requests after every visit
  • Email support
Start free trial

30 days free · no credit card required

Most popular
Growth
€ 166/ mo
€ 1,990 per year · cancel before renewal

For teams that talk to customers on WhatsApp every day and want to automate the routine.

  • AI agent with a larger monthly allowance
  • Up to 10,000 contacts
  • Shared inbox for 10 users
  • Integrations with your existing software
  • Review requests that link straight to your Google page
  • Priority support
Start free trial

30 days free · no credit card required

Scale
Custom

For multiple locations, custom integrations, or more than 10,000 contacts.

  • AI agent with the largest monthly allowance
  • Unlimited contacts
  • Multiple WhatsApp numbers and accounts (multi-WABA)
  • Custom integrations with your point of sale or CRM
  • Dedicated account manager
  • Personal onboarding by video call, on request
Book a call

Prefer a hand getting started? That works too. No number on this page: we agree the price with you on a call. See how that works

WhatsApp rates · Netherlands

What Meta charges per message

On top of your Tobachat subscription, Meta charges a fixed rate for every message you send. You pay Meta directly: add a payment method there once, and it stays separate from what you pay us.

Official Meta Tech Provider
Marketing
€ 0.1323/ message

Promotions, offers, newsletters, product launches.

Utility
€ 0.0414/ message

Order confirmations, status updates, and reminders tied to a transaction.

Authentication
€ 0.0414/ message

Verification codes and one-time login codes (OTP).

Service
€ 0.0414/ message

Replies to a customer within the 24-hour service window. From October 1, 2026, charged per message after the first 1,000 per phone number each month.

Good to know: the category rates apply to messages you start. A reply to a customer who messaged you first is a service message, and from October 1, 2026 Meta charges for those per message too, after the first 1,000 per phone number each month.
Amounts exclude VAT. The service-message rates take effect on October 1, 2026. Source: developers.facebook.com/docs/whatsapp/pricingBilled by Meta · separate from your Tobachat subscription
How the WhatsApp Business API works
Questions

Pricing questions

Yes. The AI agent and the assistant come with every plan, with no per-conversation fees. Each plan includes a monthly allowance of replies. If you run out, the AI agent only drafts until the new month starts.

Start today with Starter or Growth.

30 days free, no credit card required. Set it up yourself in a few minutes.

Start free trial

Prefer a hand getting started? We'll get you started

30 days free, no credit card required No setup fees No commitment