Platform overview
This page summarizes Tobachat for people assessing the product rather than using it: partner programs, marketplaces, and buyers. Everything here is covered at length elsewhere in these docs.
| Item | Detail |
|---|---|
| Product | Tobachat, a customer communication platform built on WhatsApp |
| Provider | Tobachat |
| Role at Meta | Meta Tech Provider for the WhatsApp Business Platform |
| Who it's for | Businesses that talk to customers on WhatsApp |
| Languages in product | Dutch and English |
| Storage | In the EU |
| Contact | info@tobachat.nl |
What the product does
Tobachat is how a business runs its customer contact over WhatsApp. It starts with a shared inbox where several staff work one business number, with assignment, internal notes, and labels.
An AI agent answers customer questions from the business's own knowledge and hands the conversation to a staff member when it doesn't know the answer or the topic is sensitive. Customers can see when a reply comes from AI. The dashboard also has an assistant that helps users set up the platform.
Around that sit the parts that handle outbound traffic: a contact list carrying consent per contact, templates Meta approves, campaigns to a group of contacts, and automations that react to a keyword, a booking, or a webhook.
So it isn't a standalone campaign tool. Campaigns are one part of the package, next to the inbox and the automations.
Who it's for
Businesses with repeat customer contact that already use WhatsApp and have hit the ceiling of the free app: one device, no view of who answered what, no clean way to reach a group of customers.
In practice that's mostly Dutch small and mid-sized businesses in leisure, retail, services, and healthcare.
Which data we process
There are two roles. For our own customers' data we're the controller: name, email address, phone number, company name, billing details, and technical logs.
For the data of our customer's customers we're the processor. That covers phone numbers, profile names, WhatsApp message content, and metadata such as timestamp and delivery state. We process it only on our customer's instructions, and we sign a data processing agreement on request.
We don't sell data, and we don't use end-customer messages for anything beyond delivering the service. The full account, including who we share data with and how long we keep it, is in the privacy statement.
Security and separation
Data is stored in the EU and walled off per organization: users only see their own organization's data.
Traffic is encrypted, and access inside our team is limited to what running the service requires.
How support works
Support runs through Help and feedback in the dashboard and info@tobachat.nl. We usually reply within 1 working day. New customers connect through Meta's sign-up flow themselves, or leave the connection and first templates to us.
Connecting to your platform
There are three ways to connect Tobachat to another system today: a Zapier app with triggers and actions, webhooks that send contacts or events to us, and an automation step that calls an API itself.
If you want a deeper integration or a listing in your marketplace, email info@tobachat.nl. We're happy to build toward it.