Wholesale and B2B

An order placed at 3:45pm is on site the next morning

A buyer wants to know whether you have 12 of part 44-2130 on the shelf, because his crew starts at seven tomorrow. That question lands on your sales desk number, and the order confirmation with the delivery date follows on its own.

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09:41
DT
Dekker Technische Handel
online
Today
Got 12 of 44-2130 in stock? They need to be on the Alphen site first thing tomorrow.
15:42
18 in stock. Order before 4pm for delivery tomorrow before 10am.
15:44
Go ahead. On the Wijnands Montage account please, same delivery address as last week.
15:46
Automated
Order 88214 confirmed. Delivery tomorrow before 10am, packing slip to follow in this chat.
15:58
How it works today

Where the sales desk loses its morning

  • Orders arrive as voicemail, as a message on a personal phone, and as an email with a photo attached.
  • At quarter to four a buyer needs to know if something's in stock and keeps calling until someone picks up.
  • The back-order question goes to the account manager, who's out visiting another customer.
  • The email trail for one order lives in three inboxes, so nobody knows what was promised anymore.
The customer journey

From first question to the next order

Inquiry

A buyer sends a part number or a photo of the old part, and immediately gets the questions your sales desk would otherwise ask.

Quote

The price with its volume breaks goes into the chat as a message or a PDF, right under the inquiry it belongs to.

Order

The moment the order exists in your system, the confirmation with order number and delivery date goes back automatically.

Delivery

If a delivery date slips or a line goes on back order, the customer hears before they pick up the phone.

Reorder

Customers who order the same thing every month get a timely message, from a list you put together yourself.

What wholesalers do with it

A typical week

Is it in stock

Availability questions get answered in the chat, even while the sales desk is on another call.

Ordering by photo

The customer sends a photo of the rating plate or an old packing slip, and you look up the part number.

A back order that slips

A changed delivery date goes out as a message to exactly the customers waiting on that line.

Several account managers, one number

Everyone works in the same inbox, with conversations assigned per account, so nobody answers the same buyer twice.

Just before the cut-off

Customers who can still order today for delivery tomorrow get 1 message about it.

Returns with an order number

The customer sends the order number and the reason, and you see both next to the conversation.

This doesn't cover everything. Anything you now handle with buyers by email or phone can run here just as well.

Integrations

What your order system passes on

Your order system sends a new order or a changed delivery date to Zapier or a webhook, and the flow sends a message with the order number and date. There is no direct ERP connector, so this step always runs through Zapier or a webhook. You can only message a buyer first once they've given permission, which you record on the contact. If your order or stock system isn't covered yet, tell us and we'll build the connection.

Price

What it costs

Automations come with every plan, integrations start at Growth. Meta charges separately for each message you send, with no markup from us.

Frequently asked questions

About WhatsApp for your wholesale business

Yes. The number moves to Meta's official WhatsApp Business Platform, with your business name and logo. Customers keep messaging the number they already know.

The WhatsApp Business app on your phone keeps working, and a one-time import brings over up to 180 days of chat history.

Get your first order flow live.

30 days free, no credit card required.

Prefer a hand getting started? We'll get you started

30 days free, no credit card required No setup fees No commitment